But Amazon bosses had no idea what they were letting themselves in for when they offered fans Lady Gaga's new album for download at just 99cents.
The singer's second offering, Born This Way, was released across the world yesterday but fans in the US were given the cut-price deal by Amazon for one day only.
Hello, my little monsters! Lady Gaga waves at her fans as she arrives at Best Buy to sign copies of her new album Born This Way
The offer also helped Amazon promote its new Cloud Drive service, which allows users to store music files on remote servers and stream them over the Internet to their computer or smartphone.
However, just a few hours later, by early afternoon, the retail website's servers had stalled and thousands of fans were left disappointed after they were unable to download the album in full or listen to its 14 tracks.
Angry customers soon took to their Twitter or Facebook pages to vent their fury and some even wrote on Amazon's review section.
Bondage This Way: Lady Gaga poses in her typical attire of leather and chains as she arrived for the album signing in New York
One said: 'Very disappointed. I guess next time I will pay full price and get the album immediately on iTunes.'
But Amazon admitted that its promotion of the highly anticipated second studio album resulted in downloading delays due to high volume.
It thanked customers for their patience after users complained that they were unable to download the full 14 tracks.
Futuristic: Gaga perched on a metal chair as she spoke to the fans that has gathered to see her in the store
The company wrote on its Twitter page that the site was 'experiencing high volume' and added: 'If you order today, you will get the full @ladygaga album for $.99. Thanks for your patience.'
While some fans were left battling with the online retailer for their album, others had queued up outside Best Buy store in New York to meet the star, who was there to sign CD copies of the album.
The pop star turned heads and left ordinary shoppers aghast as she arrived at the Best Buy electronics store in Manhattan to meet fans and launch her new album Born This Way.
Gaga, real name Stefani Joanne Angelina Germanotta, arrived at the shop in a leather dominatrix-style leather contraption that was adorned with gold chains.
Who do I sign it to? Gaga chats to her fans as she autographs copies of her new album
Goodnight, sweetheart: Gaga kisses the head of one little fan who fell asleep on her lap
Underneath she wore fishnet tights with fishnet hold-ups over them and her trademark heel-less shoes which were actually knee-high lace-up boots.
She was at the store to sign copies of her new album Born This Way for her adoring fans, some of whom had started queuing outside the store on Sunday night to have the chance to meet their idol.
She chatted to them as she autographed their CDs and took pictures of the them lined up outside.
And the excitement proved to be all a bit too much for one young fan who fell asleep in her lap as she kissed his head.
Wardrobe change: Gaga arrived at the Late Show With David Letterman in a colourful outfit but flashed her derriere to the cameras as she left
Out there style: The singer also taped an episode of 106 and Park at BET Studios in printed corset dress and spiked collar
Earlier that day Gaga made a couple of TV appearances, her first stop on the couch with the ladies on The View.
She was accompanied by her mother Cynthia Germanotta, who sat in the audience as he daughter spoke about her family and being bullied at school.
She said: 'I'm really, really lucky. I have got a great family, just having my mum here means so much to me.'
And she claimed she had always had her unique sense of style, adding: 'This is just the way I am I was born this way,' quoting her recent song.
Special guest: Wearing her trademark heel less shoes, Gaga talks to The View hosts Barbara Walters and Joy Behar
She then moved on to The Late Show with David Letterman where she performed her new single and shocked her host as she sat very unladylike in the chair by his side.
Gaga also decided to eat his notes when her host went through a list of rumours about her, asking her to say if they were true or false.
But she lost patience and shoved Letterman's note cards in her mouth, saying: 'I'm just so fed up with all of this.
Gaga also gave a radio interview during which she spoke about having a threesome but refused to name who with.
When asked directly whether she had ever had a three- in-a-bed romp, she replied: 'Um, well I suppose I have, yes.
Undignified: Gaga sits in a very unladylike fashion soon after eating the note cards of her host David Letterman