But there is still some room for footballers and their WAGS to lay down their towels and soak up the Spanish sunshine.
Tottenham Hotspur Jermaine Jenas and his fiancée Ellie Penfold were basking in the warmth during their post-season holiday.
Fun in the sun: Spurs midfielder Jermaine Jenas laps up the sunshine in Marbella, Spain with fiancée Ellie Penfold
Ellie showed off her ample curves in a hot pink animal print bikini and despite being on holiday, her long brunette mane was perfectly styled into WAG-worthy waves.
She later changed into a white a floral print bikini for a walk along the shoreline.
Jermaine, 28, was casual in black shorts and a green baseball cap.
The couple, who became engaged in 2009, weren't shy about expressing their affection, kissing and cuddling in between sunbathing.
Kiss me quick: The couple put on a show of affection as they lounged in the sun
The midfielder lay his head on fiancée's shoulder as Ellia, a part-time model, wrapped her arms around his neck.
Ellie had her large diamond engagement ring proudly displayed on her finger.
The pair have previously said they hoped for a 2011 wedding following Jermaine's proposal in Cannes in 2009.
The England player popped the question during a romantic stroll after dinner in the glitzy sea port in the south of France.
Cuddle: The footballer laid his head on the shoulder of his fiancée, who he proposed to in Cannes in 2009
Eye-catching: Ellie wore a hot pink leopard-print bikini
They began dating in 2008 shortly after his split from Sabrina Keogh, after meeting in a nightclub.
'I was sitting down and I turned around to see this lady and I thought to myself, "Yes Please!"' Jermaine told OK magazine after their engagement.
'I plucked up the courage to speak to her but she didn’t give me the time of day. I eventually got her number though.'
Bikini body: Ellie showed off her curves in another bright bikini during a stroll on the shoreline
Jermaine previously dated Sabrina for six years.
The couple have a daughter, Sancha Natasha, now three, in October 2008.
Jenas told OK magazine that Ellie and Sancha get on well: 'I told her about my little girl very early on and they have a great relationship - that’s so important to me,' he said.
'I’ve seen what a great dad Jermaine is so I can’t wait to start a family with him,' Ellie added. 'I want four kids.'-via Daily Mail