And Kim Kardashian clearly had no qualms about stripping down for a new sizzling photoshoot for UK Cosmopolitan magazine.
Working it: Kim Kardashian shows off her curvy figure in some sexy underwear for a photo spread in this month's UK Cosmopolitan magazine
Another photograph shows Kim lying on a white couch, wearing a black top and a pair of knickers, while other shots show her pouting in a series of low-cut tops.
And Kim certainly seems pleased with the results, writing on her website today: 'This was such a fun and sexy shoot and I love the way the photos turned out.'
The shoot is accompanied by some of Kim's tips on how to achieve a figure like hers, telling fans, that it's worth having the odd indulgence once in a while.
Striking: Kim adopted big sixties hair and a hair band for one of the photographs
Sultry: Kim Kardashian posed in a series of low cut outfits for the sexy shoot
'It’s crazy anyone should assume that just because you’re in the spotlight, you’re flawless,' she tells the magazine.
'Sometimes I pig out and I still feel great, and think, "That was so worth it!" That’s how I feel a lot of the time.
'I think, "See this little dimple of cellulite here? It was so worth it for that cookies ’n’ cream ice cream!"
'If I was stuck on a diet my whole life, I would be really miserable. I love to eat. If you can’t enjoy your life then what’s the point? You can’t torture yourself. I love Rice Krispies Treats, ice cream and frozen yogurt.'
The star reveals how she follows a workout designed by Gwyneth Paltrow's personal trainer Tracey Anderson
Appreciation: Kim told her fans on her website that she 'loves' the new pictures
'My reality is never going to be stick-skinny,' she says. 'I want to be fit for the long term. That’s why I’ve never even tried a cigarette in my life.
'I only started to drink last year when I turned 30. I occasionally have a Midori sour but I’m not a big drinker. I can have fun without it.'
And, unlike many other Los Angeles based stars, Kim isn't interested in being a size zero.
'It’s just a number. Your best measure is to look in the mirror. I always say you shouldn’t weigh yourself. I don’t even have a set of scales in my house.
'Personally, I’ve always loved the curvy look. Even when I was a little girl and all my friends would be like, "Oh, my god, your butt’s so big." And I’d say, "I love it."'
Body beautiful: Kim poses and pouts in one of the shots, which forms part of the magazine's body issue
The star also acknowledges the role her famous sisters, Khloe and Kourtney and her family have played in giving her a healthy self body image.
'Having a bunch of sisters is like built-in best friends,' she says. 'We pump each other up and compliment one another.
'Me and my sisters all have such different body types.Khloé is super-tall, with great legs; Kourtney is tiny with a great stomach. We embrace the fact that no one is really alike.
'Our parents always made us feel like, "This is who we are, we’re all beautiful and this is exactly how we’re supposed to be." We never had any pressure to look different and I think that’s why we’re so confident about it today.'